Top 5 SEO tools every digital agency should buy

Search engine optimization, or SEO, has been influential in many businesses and companies who are focused on online activities. To have an advantage in SEO and content marketing, having the right tools plays a great role.

Agencies have to possess the most effective tools allowing them to save time when looking for new opportunities and keeping track of their SEO. Therefore, we have rated the top five SEO tools every digital agency should purchase.

  • SEMrush
  • SEOMoz Pro
  • Ahrefs
  • Majestic SEO
  • BuzzSumo

SEMrush gives the users the ability to conduct keywords research. Users can search the most popular keywords within a particular niche, check for the related terms, keywords or phrases in order to find the best-suited options for building your link strategy.

Also, SEMrush lists the top ranking pages that are currently in competition for these particular keywords or phrases. In case your budget gives you the chance of buying only one tool, then SEMrush should be your absolute choice. The lowest plan costs $99.95 per month.

Moz is a SEO company that has a variety of products, although much focus is on the Moz Pro, which costs $79 per month for the standard package (if you choose to pay yearly).

Moz Pro majorly runs a number of SEO tools that engage in keyword research, position monitoring and crawling among other related SEO activities.

In addition, Moz Pro also has a free browser toolbar extension which enhances the process of conducting SEO actions and improving content marketing.

Ahrefs is a SEO company that has developed a suite of SEO tools which utilizes their personal index of links in giving out important SEO information. The major tools include Site Explorer, Backlinks Report, SEO Report, Batch Analysis and Domain Comparison.

However, the SEO suite’s popular tool is the Site Explorer – a backlink checker. Users are able to utilize the Site Explorer to run reports on a URL or domain.

They also get data regarding backlinks, including backlink numbers, type, referring IPs, pages, domains or subnets as well as anchor phrases. You can get the lowest package at $99 per month.


Majestic SEO is a suite SEO that contains a site explorer and a backlink checker. Majestic SEO Company offers different pricing packages based on three levels.

These plans are tailored according to your needs and also the size or level of your business or agency.For the silver plan – the lowest pricing – you only need to pay $49 per month, which is actually cheaper than most of the SEO tools.

However, the major reason why it is on this list is that your agency will acquire detailed reports regarding a particular website’s anchor-text, keywords, citation flow, and backlink history.

That said, your agency has the advantage of conducting important analysis of competitor’s information when you use Majestic SEO.

BuzzSumo offers a variety of SEO functions, with its lowest payment plan being $79 per month. The tool’s major functions include discovery of content, competitor research and getting information on core influencers. This makes BuzzSumo a powerful SEO tool.

Buzzsumo, therefore, has the ability to give detailed information on how your agency’s content marketing process is faring. In addition, Buzzsumo gives you the opportunity to monitor the statistics and information of your competitors.

Moreover, it gives relevant information regarding a post, page or article that discusses your competitors’ strengths and weaknesses.


Whether you are a multi-functional business doing content marketing, or a digital marketing specialist, or even the owner of a Small-scale enterprise, these SEO tools are currently the best in content marketing to buy.