Search Engine Optimization (SEO) How To Guide

If you want to seriously create a website, it’s time for you to think about SEO. SEO stands for “Search Engine Optimization” and means optimizing the site for search engines like Yandex, Google, Bing, etc. Modern search engines use sophisticated algorithms to determine the order of issuance, so you need to master at least basic SEO skills, so that your site and its content comply with existing standards.
Below are the key factors affecting the ranking in search engines, which you should consider when creating a site.This guide was written by our close friend Grow-touch search engine optimization agency from Ireland.
Keywords are queries that people enter into the search field when they search for something. You need to determine the relevant words for your site. To do this, make a list of all the queries that fit the description of your activity in which you work, and then reduce them to the top 10 most relevant. You will need to add the resulting phrases to the most important pages your website so that they fit seamlessly into the context. If you work in a particular region or within an organization, do not forget to add their name (city or district) to the keywords. More information about working with keywords can be found here.
The architecture of the site – is your site well-structured and easy to navigate in it? Using predefined templates automatically optimized for search engines is one of the main advantages of creating a site with Wix – you just have to choose the template you like.
Domain name – the address of your site should contain the name of your brand. Try to make it as simple and clear as possible.
Description and page titles – each web page should have a description and a title, according to which the search engines will be able to determine the “essence” of your site. To get the best result, the title of the main page should contain the name of your company. Add brand words also to the title of each section, for example, “Services / Company Name” or “Latest News / Company Name.” Remember that SEO headlines are not visible to site visitors; This is a meta tag for a name that will be recognized only by search engines.
Recall that to add these elements through the Wix editor, you do not need programming knowledge. Just follow the steps described in this article. Use keywords in the descriptions, but do not overdo it, otherwise search engines will find your site for spam.